| Rockwell helps Wonderware Create Their Own Worst Nightmare |
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Today marks a new milestone for one of Wonderware's biggest mistakes. Rockwell Automation, Inc. inked a pact to acquire Incuity Software, Inc. Incuity Software used to develop for Wonderware in this space, and has a built in need to put the screws to their old partner. Hold on to your hats, folks, it's about to get UGLY!
Incuity used to be called DataWorks, and developed Active Factory for Wonderware, a highly successful EMI product that Wonderware brand labeled for years. A couple years ago, Wonderware decided the business situation favored developing their own code versus purchasing DataWorks, and they cut DataWorks out of the picture to fend for themselves. Wonderware's replacement product, still called Active Factory, was then rolled out as a replacement to less the rave reviews.
Alas, poor DataWorks was left to fend for themselves without even a goodby kiss. Does one suppose that having your entire sales channel and revenue stream removed would leave some bitterness behind? Hint: One does. Fast forward almost two years to today, and you just HAVE to admire Rockwell! They have just helped their position immensely, and have acquired a software company that needs NOTHING except marketing and an infusion of money. Congrats, Rockwell, you've actually impressed me on this one. As for you, Wonderware, isn't this what they call penny wise, pound foolish; ie, don't you wish you'd paid the premium for DataWorks? |
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